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Matcha vs. Hojicha: A Tale of Two Japanese Teas

Japan is renowned for its tea culture, and two of its most popular varieties are matcha and hojicha. While both hail from the same Camellia sinensis plant, they offer distinct experiences in terms of flavor, aroma, and preparation. Let's delve into the fascinating differences between these two unique teas.

Matcha: The Vibrant Green Elixir

Matcha, with its vibrant green hue and unique preparation, has captured the hearts and palates of tea enthusiasts worldwide. Made from shade-grown tea leaves that are finely ground into a powder, matcha boasts a rich, umami flavor with a hint of sweetness. Its high chlorophyll content not only gives it its distinctive color but also provides a wealth of antioxidants and nutrients. Traditionally prepared by whisking the powder with hot water, matcha is a ceremonial beverage deeply rooted in Japanese culture.

Hojicha: The Roasted Delight

Hojicha, on the other hand, offers a toasty, nutty flavor and a warm, reddish-brown color. It's made by roasting bancha tea leaves at high temperatures, a process that reduces its caffeine content and gives it a mellow sweetness. Hojicha is often enjoyed as a comforting drink in the evenings or for those sensitive to caffeine.

Key Differences





Vibrant green powder

Reddish-brown tea leaves/powder


Umami, vegetal, slightly sweet

Toasty, nutty, caramel-like


Grassy, sweet

Roasted, smoky

Caffeine Content

Moderate to high



Whisked with hot water

Steeped in hot water

Best time

Morning or afternoon

Evening or before bed

Experience the Difference

Whether you're a seasoned tea connoisseur or a curious newcomer, both matcha and hojicha offer unique and delightful experiences. Discover the rich history and diverse flavors of these Japanese teas, and elevate your tea rituals to new heights.

What we Offer

Ise Matcha, hailing from the Mie Prefecture in Japan, is renowned for its exceptional quality and unique characteristics. Grown in a cool climate with pristine water sources and cultivated using traditional Kabusecha techniques, Ise Matcha boasts a smooth texture, brilliant green color, and a strong umami flavor.

We are proud to offer authentic Ise Matcha and Hojicha, sourced directly from Japan, and grown with reduced pesticides. Our matcha is even served by world leaders, including former President Obama at the 2016 G7 Summit.

For wholesale orders of authentic Ise Matcha and Hojicha, contact us through 

We Eat Organic supplies a variety of products for B2B Wholesale like Plant Milk (Oat Milk, Soy Milk and Almond Milk), Macha Powders and Healthy Softdrinks.

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